asset protection through innovation

 

PRIVACY STATEMENT

ASSET ID PRIVACY POLICY (ISO ref: AID 609)

Asset ID Limited, are committed to protecting the privacy of visitors to our websites ("Websites")
and users of our mobile applications ("Apps"). It is important that our users understand how we
collect, use and disclose Personal Information (as defined below). Asset ID has implemented
technical, administrative and physical measures to safeguard any personal information that we may
collect.
This Privacy Notice describes our practices related to Personal Information collected through the
Websites and Apps, unless there is a separate privacy notice for a particular website or mobile application.
Asset ID has a separate General Privacy Notice that covers Personal Information that Asset ID may
collect and process separate and apart from its Websites and Apps. If you apply for a job through
this Website, Asset ID's use of the Personal Information you provide through the Careers section is
governed by Asset ID's Job Applicant Privacy Notice found in that Careers section, and not this
Privacy Notice. Asset ID may use cookies and other tracking technologies on its Websites and Apps;
please consult our Cookies Policy.

WHAT PERSONAL INFORMATION DOES Asset ID COLLECT?
HOW DOES Asset ID COLLECT SUCH PERSONAL INFORMATION?

"Personal Information" is information through which a natural person is identifiable or may be
identified. Asset ID collects, uses and processes your Personal Information in order to provide you
with services, products or information that you request.
The collection of Personal Information will be transparent to you, and you will have the opportunity
to decide whether or not to provide it. If you choose not to provide any of the Personal Information
requested, Asset ID may be unable to complete your transaction, or provide the information,
services or products you have requested.
Asset ID collects information, including Personal Information, from you when you submit a form or
request, or register a product with Asset ID, such as: name, physical address, the company for
whom you work, phone number, email address and fax number, as well as any other Personal
Information you provide to Asset ID. Asset ID may also ask you to provide information about the
product you are registering (e.g. a device identifier) or the person/company that installed or
maintains it.
Asset ID may also collect information through your use of our Websites or Apps, such as device
identifiers, IP address, log files, and location data. Please see "How does Asset ID use cookies or
other tracking technologies?" below for more information.
Your mobile or internet services providers may have a conflicting privacy position or policy that
permits them to capture, use and/or retain your Personal Information when you visit the Websites
or use the Apps, but Asset ID is not responsible for and does not control how other parties may
collect your Personal Information when you access the Websites or Apps.

WHY DOES Asset ID COLLECT YOUR PERSONAL INFORMATION?
Our purpose in collecting this information is to provide customized services and content relevant to
your specific needs and interests. Your information may be used by Asset ID to carry out our
contractual obligations, authenticate you as a user and allow you access to certain areas of our
Website, Apps or social media sites or allow you to apply for a position at Asset ID.
Except where used in support of a contract with you or to fulfil a legal obligation, our use of your
Personal Information will be only for legitimate business interests as set out below.
Personal Information collected on the Websites or Apps may be used to:
Conduct basic business operations, such as communicate with customers and business planning;
Provide investor services;
o Provide requested information, items, or services;
o Respond to your request or further process your submitted form;
o Advertise products, services, promotions and events relating to Asset ID;
o Improve our products, services, Websites and Apps;
o Verify your identity to ensure security for one of the other purposes listed here;
o Analyse your behaviour on our Website and Apps;
o Respond to a legitimate legal request from law enforcement authorities or other government
regulators;
o Obtain your location data in order to provide requested information or services;
o Protect against fraud or investigate suspected or actual illegal activity;
o Develop new offerings, improve the quality of our products, improve and personalize user
experience, and better prepare future content based upon your interests and those of our general
user population; or
o Conduct investigations to ensure compliance with, and comply with, legal obligations.

WHERE IS PERSONAL INFORMATION STORED?
Because Asset ID is a global company with locations in many different countries, we may transfer
your information from one legal entity to another or from one country to another within Asset ID in
order to accomplish the purposes listed above. These countries include, at a minimum, the United
States, the member states of the European Union, the United Kingdom, Switzerland, Canada, and
other countries, including some in Asia. We will transfer your Personal Information consistent with
applicable legal requirements and only to the extent necessary for the purposes set out above.
Asset ID relies on available legal mechanisms to enable the legal transfer of Personal Information
across borders. To the extent that Asset ID relies on the Standard Contractual Clauses (also called
the Model Clauses) or Binding Corporate Rules to authorize transfer, Asset ID will comply with those
requirements, including where there may be a conflict between those requirements and this Privacy

DOES Asset ID USE YOUR PERSONAL INFORMATION TO CONTACT YOU?
Asset ID may use the Personal Information you provide to contact you about products, services,
promotions, special offers, surveys, and other information that may be of interest to you. If you
prefer not to receive such communications, please use the "unsubscribe" function within the
Websites or Apps, or let us know by sending an email to enquiries@assetid.co.uk
Asset ID will ensure that any marketing communications sent by electronic means will provide a
simple method for you to opt-out or unsubscribe. Please note that if you unsubscribe from
marketing communications, you may continue to receive communications about our account or
transactions with us.
We will also use your Personal Information to contact you in response to a direct inquiry or if you
register to receive communications on any of the Websites, such as the Investors section if available.

DOES Asset ID SHARE THE INFORMATION IT COLLECTS WITH THIRD PARTIES?
Asset ID may share your Personal Information with its affiliated companies and subsidiaries, such as
companies in which Asset ID has control, through either direct or indirect ownership for the
purposes set out above.
In addition, Asset ID will provide access to or share Personal Information on an as-needed basis with
third parties, such as trusted service providers, consultants and contractors who are granted access
to Asset ID facilities and systems or which provide services to Asset ID, and with government
agencies and others as required by law. In particular, Asset ID will only share your Personal
Information outside Asset ID to:
Service providers, dealers, distributors, agents or contractors that Asset ID has retained to perform
services on our behalf. Asset ID will only share your Personal Information with third parties whom
Asset ID has contractually restricted from using or disclosing the information except as necessary to
perform services on our behalf or to comply with legal requirements;
o comply with legal obligations, including but not limited, to complying with tax and regulatory
obligations, sharing data with labour/trade unions and works councils, and responding to a court
proceeding or a legitimate legal request from law enforcement authorities or other government
regulators;
o Investigate suspected or actual illegal activity;
o Prevent physical harm or financial loss; or
o Support the sale or transfer of all or a portion of our business or assets (including through
bankruptcy).
Your Personal Information will also be maintained and processed by our service providers in the
United States, the member states of the European Union, the United Kingdom, Switzerland, Canada,
Asia, and in other jurisdictions, within an appropriate legal and contractual framework.

HOW DOES Asset ID SECURE PERSONAL INFORMATION?
Asset ID is committed to ensuring the security and integrity of Personal Information. Asset ID has
adopted reasonable physical, technical and administrative procedures to safeguard your
Personal Information. However, due to the nature of Internet communications, we cannot
guarantee or warrant that your transmission to us is secure.

HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?
The Personal Information you provide to Asset ID is only kept for as long as it is reasonably necessary
for the purposes for which it was collected, taking into account our need to comply
with contractual obligations, resolve customer service issues, comply with legal requirements
and provide new or improved products and services to users. This means that we
may retain your Personal Information for a reasonable period after you stopped using the
Asset ID Websites or Apps. After this period, your Personal Information will be deleted from all
systems of Asset ID without notice.

HOW CAN YOU CORRECT, CHANGE OR DELETE YOUR INFORMATION HELD BY Asset ID?
You may request to access, update, correct, change, or delete your Personal Information at any time.
Asset ID will use reasonable efforts to timely update and/or remove your Personal Information.
To protect the user's privacy and security, Asset ID will take steps to verify the user's identity
before making any requested access or change. To access, update, correct, change, or delete
your Personal Information, to ask questions or to raise concerns regarding data protection and
privacy, send an email to enquiries@assetid.co.uk. Some of our Websites, Apps, and social
media accounts allow you to make corrections directly at the site without need to further
contact Asset ID. Please note that while we will assist you in protecting your Personal Information, it is your
responsibility to protect your passwords and other access credentials from others.

WHAT SHOULD YOU UNDERSTAND ABOUT THE THIRD-PARTY LINKS THAT MAY APPEAR ON THIS
WEBSITE?
In some instances, Asset ID may provide links to non-Asset ID controlled websites, which Asset ID
will make reasonable efforts to identify as such. Asset ID does not control such third-party
websites, however, and cannot be responsible for the content or the privacy practices
employed by other websites. Furthermore, this Privacy Notice does not govern information
collected about you by third parties.

HOW DOES Asset ID USE COOKIES OR OTHER TRACKING TECHNOLOGIES?
COOKIES
Asset ID may use cookies on this Website. Cookies are small text files sent to and stored on users'
computers. We use cookies to allow the Website to recognize repeat users, facilitate users'
access to the Website, and allow the Website to compile aggregate data that will allow content
improvements. Cookies do not damage users' computers or files. If you do not want cookies to
be accessible by this or any other Asset ID Website, you should adjust the settings on your
browser program to deny or disable the use of cookies. However, denying or disabling cookies
or similar technology may prevent you from accessing some of our content or using some of
the features on the Website. Asset ID may also use cookies and similar technology placed by
one of our business or advertising partners to enable Asset ID to learn which advertisements
bring users to our Website.
In addition, Asset ID monitors user traffic patterns throughout its Websites according to a user's
domain name, browser type, date and time of access, and pages viewed. Our Web servers
collect the domain names but not the email addresses of visitors. This information is collected
in order to measure the number of visitors to our Website and to determine which
areas of the Website users find useful based upon the amount of traffic to particular areas.
Asset ID uses this information to enhance users' experience at the Website and to better
prepare future content based on the interests of users.

WEB BEACONS
This Website may also use web beacons. A web beacon is usually a pixel on a website that can be
used to track whether a user has visited a particular website to deliver targeted advertising.
Web beacons are used in combination with cookies, which means that, if you turn off your
browser's cookies, the web beacons will not be able to track your activity. The web beacon will
still count as a website visit, but your unique information will not be recorded.
Information collected by web beacons may include IP address information (see below). Web beacon
information is also used for:
o Advertising and email auditing, and reporting;
o Personalization;
o Site traffic reporting; and
o Unique visitor counts.

IP ADDRESSES
An Internet Protocol (IP) address is a number that is used by computers on the network to identify
your computer every time you log on to the Internet.
Asset ID may collect and keep track of IP addresses to, among other things:
o Maintain Website safety and security;
o Restrict access to our Websites to certain users;
o Troubleshoot technical issues; and
o Better understand how Asset ID Websites are used.

LOG FILES
Asset ID (or third parties on behalf of Asset ID) may collect information in the form of log files that
are recording Website activities and statistics about web users' habits.
Log files are used for internal purposes only. By using log files, Asset ID can constantly improve and
customize their Websites and applications.
The entries help us gather, among other things:
Internal marketing and demographic studies;
o A user's browser type and operating system;
o Information about a user's session (such as the URL, the date and time our Website was visited and
which pages and for how long were viewed on our Website); and
o Other similar navigational or click-stream data.

SOCIAL NETWORK INFORMATION
Social network information is any information that you permit a third-party social network to share
with third party application developers such as Asset ID. Social network information includes
any information that is part of your profile on a third-party social network. Such social network
may include, but is not limited to, Twitter, Facebook, google+.
To find out how your information from a social network may be obtained by us (or other third-party
application developers), please go on the settings page of the relevant social network.
Furthermore, you acknowledge that we may use your Personal Information to match
information with a social network for advertising purposes.
Asset ID cannot make assurances about the security of information that you share with third parties,
including information you share with social media sites.

HOW MAY Asset ID USE LOCATION DATA?
Asset ID is a global provider of fire safety and security services. As such, the following are some
examples of when location data may be requested to provide some of the services that Asset
ID has to offer:
To improve building product capability, such as use your location data in one of our buildings to
dynamically adjust ventilation, heating and cooling settings, to turn the lights on or off, or to
unlock doors;
o If you are a visitor to or an employee at our headquarters, use your location data to help you
locate the nearest printer or conference room, in order to provide an enhanced experience at
our headquarters; or o To determine which service technician is closest to a service call. In addition, Asset ID may use
location data for location and/or timekeeping purposes for employees or contractors.
In all of these cases, Asset ID will ask permission to collect your location data and so the collection of
this data will be transparent to you - you will have the opportunity to decide whether or not to
provide your location data. If you choose not to provide your location data, Asset ID may be
unable to provide the requested service or complete the requested transaction.

WHAT ADDITIONAL INFORMATION SHOULD SPECIFIC USERS KNOW?
Parents, Guardians, and Children: Our Apps and Websites are intended for visitors who are at least
18 years of age, or the age of majority in their jurisdiction of residence. Asset ID does not
knowingly solicit information from, or market products or services to, children. If you do not
meet the age requirements set out above, please do not enter your Personal Information on
this or any other Asset ID Websites or Apps.
Users from the European Union and other countries with privacy laws: You have the right to lodge a
complaint with your national or state data protection authority, which may also be known as a
supervisory authority. You also have the right to: (i) request access to and correction or erasure
of your Personal Information; (ii) seek restrictions on; or (iii) object to the processing of
certain Personal Information and seek data portability under certain circumstances. To contact
Asset ID about a request to access, correct, erase, object or seek restrictions or portability,
please use the contact methods indicated at the end of this notice.
Users from the US: Asset ID does not collect Social Security Numbers through its Websites.

HOW MIGHT Asset ID CHANGE THIS PRIVACY NOTICE?
As Asset ID expands and improves its Websites and its Apps, or as legal requirements change, we
may need to update this Privacy Notice. This Privacy Notice may be modified from time to time
without prior notice. We encourage you to review this Privacy Notice on a regular basis for any
changes. The date of the latest version will be identified at the bottom of the policy.

HOW CAN YOU CONTACT Asset ID?
If you have any comments or questions or if there are other things, we can do to maximize the value
of this Websites, please email the Asset ID webmaster.
If you wish to access, correct, update or erase your Personal Information, or if you have questions
about Asset ID's privacy practices in general or a complaint, please email
enquiries@assetid.co.uk.
In the event that you are located in a country that is governed by the General Data Protection
Regulation and would like to contact the local Data Protection Officer, please note that in your
email and your inquiry will be directed to the appropriate person. If you wish to opt-out from
sharing your Personal Information with us or have your Personal Information be removed,
please email enquiries@assetid.co.uk